Scientifically proven
Especially in these heady times when the national fear of contamination is rampant, new products regularly appear on the market. Products in which somewhere in the description it says that the effect is scientifically proven”. Nothing more, that's all. But of course, that doesn't get us there. “Scientifically proven” is an empty slogan as long as no substance is given to it.
What then?
I want to know what scientific research that is. Just as much as I want to know what the specifications of a product are and what it costs. So that I can judge it against other providers. Until then, I will keep my purse strings tight and not let the euros roll in with just the claim “lowest price in the market”. So, only when you know what scientific research is involved, you can read it, how old it is and how valuable, only then can you assess the added value.
Let's see
So if you claim something is scientifically proven, you should show it. Indeed, I would shout it from the rooftops. How great is it if you have developed a product whose efficacy is indisputable and supported by independent, scientific research. Top, I would say. It doesn't get any better than that. But as soon as you ask for a copy of the scientific evidence and it gets quiet on the other side, that does give you pause for thought, to say the least. And it's also curious when you do get the information, but on the condition of keeping it confidential. How confidential, is something wrong then?
Evidence-based
Cleaning techniques are partly based on lore, supplemented by proven know-how. We learnt it from our predecessors and they in turn from their predecessors. But is what we do and what we believe in the best. Thinking we that it is the best way or know we it. I don't want to sell anyone short and am part of the system myself, but it is good to be critical and “always” ask yourself the question “why”. Because even our national conscience and life enhancer Loesje says “You shouldn't believe everything you think”.
English (UK)